Custom Posters: A Guide to Custom Printing for Business and Art (or Both)

For many people, posters are simply something to hang on a dorm room wall or frame as decor in a bachelor pad.

While these are, of course, valid uses, posters can be much more. Posters can be an amazing way to display art pieces, promote an event, or advertise a company.

Most people purchase posters from stores or online, but there’s a third, and better, option.

Custom posters can be a beautiful way to add color to a room, make a statement in a space, or advertise a product or service.

Whether for business or for pleasure, custom posters can add a lot to any environment. And, best of all, a custom poster can be anything you want it to be. With help from a professional printer, it’s possible to create a beautiful poster depicting anything you can think of, from family photos to high quality advertisements.

Creating a Custom Poster

While some self-made posters take advantage of stock images and free domain content, most successful posters are custom designed, depicting your unique artwork or business-related content.

Creating a layout or design for a custom poster can be achieved in a myriad of ways, like utilizing works of art crafted by hand, designing a graphics-filled poster in PowerPoint, or through the use of software like Adobe Photoshop and online poster makers, like Canva and Lucidpress. Posters can also feature high resolution images taken with a quality camera, giving you a way to memorialize friends, family, and life events.

Preparing a Quality Product

In creating custom posters, there are several details to consider, such as size and quality. A small graphic or a poor quality graphic can of course be printed onto a poster, but much of the integrity of the image will be lost in translation.

Many poster printing services can attempt to enhance resolution and refine provided images, but designs that do not meet the parameters may result in disappointment.

Before preparing a poster for printing, there are several metrics and settings designers should be aware of in order to ensure a high-quality finished poster.

DPI, or Dots Per Inch, is a measure that refers to the number of dots in a square inch on a poster. When DPI is too low, a printed image will look fuzzy and out of focus rather than crisp and clean.

Poster-sized images should be at least 300 DPI in order to ensure a vivid, detailed result. Color can also be influential in your poster project. RGB, an additive approach to color in which all colors are created by adapting red, green, and blue, is not often appropriate for poster printing; most printers prefer a CMYK, a subtractive approach to color that removes elements from cyan, magenta, yellow, and key to create shades and hues.

Prior to sending anything to a printer, be sure to spend an appropriate amount of time reviewing and proofreading. Make sure elements aren’t too small to be read or seen on your finished poster, and ensure everything is spelled correctly.

Once your poster is printed, your design is set in stone, so be very sure you satisfied with what you provide.

Printing Your Posters

Once you are finished with your design, it’s time to think about printing. Poster printing comes in many forms, both amateur and professional.

How you select a printer is entirely dependent on your intentions with a poster; a simple school project may not require the sophisticated techniques and high quality materials that a professional presentation does.

While poster printing is available from local print and mail shops, a high quality poster is better put in the hands of professionals.

Dedicated poster printers have the materials and tools specific to large-scale printing, meaning that you do not have to sacrifice quality for reasonable prices.

Many print shops charge exorbitantly for poster printers due to the low frequency of use in comparison to other services, while dedicated poster printing services often have lower overhead expenses and thus can provide more affordable rates.

The Elements of Poster Printing

When selecting a poster printer, there are several factors to consider to ensure you get the best possible product for your needs. The ink used in the printing process is very important; even a high resolution design will lose its luster when the appropriate ink is not utilized. Paper quality is similarly a vital consideration.

Print shops that do not offer durable, high quality paper may not provide the long-lasting product you have in mind, and it may be more challenging to hang, frame, or otherwise display a poster if it’s printed on substandard paper.

If you want any extras, like mounting or professional-grade lamination, it’s important to find a printer that specializes in these things. Not all printers are equal, and the little details can be what separates a job well done from a lackluster presentation.

File type may also be a consideration; not all printers work in all file types, and being forced to translate all files into a PDF or JPEG may ruin the integrity of your original design.

Efficiency of your printer can also be an influential factor. If you need a quick turnaround or are working on a last minute project, a printer who can’t print, package, and ship your poster in time can be a serious detriment.

Instead, look for poster printers who promise overnight shipping and same-day turnaround to ensure you have your finished poster as quickly as possible.

Quick processing can also ensure you have adequate time to review your poster before presentation to make sure everything is exactly as you want it.

The ability to create a custom poster can prove to be very valuable, offering a quick and easy way to organize business presentations, advertise events, and display favorite art pieces and photos in your home or office.

Working with a poster printer can ensure a quality poster product every time, guaranteeing you an end result that exceeds your expectations.

With so much potential, there’s only one question left: what can you create with a custom poster?