What is Giclee and when to print on it

Artists are always on the lookout for new ways to practice their craft, and even though Giclee printing has been around for a couple of decades, prior to the advent of the new technology, for those who desire a quality reproduction once had to utilize four-color offset lithography to reproduce their original two-dimensional artwork.

While effective, four-color offset lithography presents distinct disadvantages in that the full job needs to be set up and produced in one run of a mass edition.

Also, when creating art via the old method, the job required expensive set up costs that include printing plate setups, and the need to subsequently store and market the resulting inventory has cost and logistical problems associated with their use.

What is Giclee Printing?

When first devised, the term Giclee applied to the creation of fine art on IRIS printers in the latter 1980s, but the process has since come to include any type of inkjet printer process that fold in other technological innovations.

The new techniques allow for such considerations as fade resistance, pigment-based prints, which work well with a variety of archival substrates that bring a great deal of textures and finishes into play.

For instance, Giclee Printing can be produced on a wide array of mediums including matte photo paper, cotton canvases, watercolors, or artist textured vinyl.

The resultant product features all the hues and the tonalities of the original painting, but owing to the fact that neither screen nor other mechanical devices are employed in the reproduction, there is a distinct lack of any visible screen pattern.

Giclee, a French word meaning to spray, garnered its name from the way an inkjet printer operates. That being said however, standard inkjet printers are much smaller than the machines used to reproduce Giclee, which require a large formatted printer.

If you are looking for a new way to reproduce your artwork digitally, the Giclee printing method is the best way to deliver a quality artistic piece of work.

How Does Giclee Effect Printing Quality?

Originally used to depict digital representations of conventional artwork whether utilizing drawings, paintings, or photography, now the process is generally meant to include any artistic project that might be completely created with the digital environment.

Regardless, Giclee printing is designed to produce artwork that is of both higher quality and a longer lifespan than the standard desktop inkjet printer. While Giclee printing is considered a type of inkjet printing, not all inkjet prints are in reality Giclee prints.

Indeed, to be considered an actual Giclee print, the piece must conform to three basic criteria that include document resolution, choice of paper, and the type of inkjet printer utilized.

Document resolution—to guarantee that your final print exhibits the highest quality detail and does not show signs of fragmentation, your document resolution should be set no less than 300 dots per inch (DPI). To be considered as a Giclee print the scanner, or camera, you use should have a minimum resolution of 300DPI.

Paper Selection—the next criterion that must be met involves the proper selection of paper. Rather than simply grabbing a ream of 20-pound office paper, you want to look for such terms as acid free, archival, and 100% cotton or rag base. The key factor however, is that the paper is of archival quality because this is the best paper for color reproduction and longevity of the finished art piece. A properly cared for Giclee print can be expected to last the owner for more than a century.

Proper Ink and Printers—as mentioned, a Giclee print is created on a large format printer, and the primary distinction that characterizes the true Giclee print is the use of pigment-based inks in comparison to the dry-based inks that are employed in lower cost inkjet units. Pigment-based ink provides the longevity in color and gives the finished product its longevity.

Tips for Printing like a Professional

If you are thinking about diving into the artistic world of Giclee prints, you will want to do your homework when shopping around for the best materials and equipment.

Specifically, if you are contracting work out to a printing company, you will want to talk to others in the artistic community who has used their services in the past. Make sure that you receive a good value and receive quality images for your efforts.

Secondly, you should assure that your files are large enough to result in superior quality prints, and that any printers used are capable of operating at the highest resolution as possible. The last thing that you want showing up in your finished print is the dot matrix pattern of inferior inkjet printers.

As such, do your homework to make sure that your printer is not only using the very best in large format, inkjet capabilities, but you want to make sure that they are using the signature pigment-based ink that is characteristics of the genre.

History of Poster Printing

The poster, a printed paper consisting of textual, graphical and sometimes both types of printing elements, have been used for well-over 200 years to express art, advertise events, performances, products and services, and for war propaganda purposes.

Poster usage for war propaganda purposes was particularly common during the late 1800s and early 1900s, especially during the World War I and World War II eras.

This, of course, was prior to the introduction of radio and other print media, which later took the place of poster usage as the primary source of communication with the public. Historically, the evolution and transformation of the modern poster as the world knows it originated in Europe with the Americas quickly following step.

The intent of the poster is to create and feature “eye-catching” designs meant to attract the attention of the masses. Throughout the years, they’ve been available in a wide-variety of sizes, styles, and have been printed using a wide-spectrum of printing techniques.

Printing Techniques of the Past

Lithography, the printing technique that revolutionized the poster in the late 1800s and early 1900s was invented by German, Alois Senefelder in 1796, but not utilized until the mid-to-late 1800s. In the beginning, lithography was believed to be “too slow” and “too expensive.”

This was until the introduction of “Cheret’s three stone lithographic process.”

During the process, three stones were used to create vibrant posters with intense color and texture. The three stones used were typically red, yellow or blue, which enabled the artist to produce a poster featuring both graphics and text using any color of the rainbow.

Imagery or text was etched into wax, which would later be applied to a plate or stone, and then transferred onto a rubber blanket or paper. Prior to the introduction of lithography, primary poster printing techniques included the Wood Block technique and the Intaglio technique.

Woodblock, or “xylography,” is the world’s oldest method of transferring text and imagery to an object. This technique originated in China, with roots dating back as far as 200 AD. Woodblock printing quickly spread thereafter to Japan, Europe and later the Americas.

During Woodblock printing, an image or text is carved into wood, which is then “inked-up” and pressed onto paper, which allows for the transfer of the image and/or text from the wood to the paper. Wood block printing required a lot of work, as the transferred imagery would print mirrored and colorless, so the etchings needed to be backwards and multiple blocks were needed in order to create color.

Intaglio, or “metal engraving” and “engraving,” involves the utilization of metal to engrave imagery or text, which was then covered in ink and pressed onto paper. The most common metals used for intaglio include zinc and copper; however, steel was used on occasion.

Intaglio dates back to 15th century Germany. Once lithography was introduced to the world, artists, advertisers, marketers and governments could then print posters in mass production, cheaper and faster.

The Historical Art of Posters

In France, the 1890s marked the beginning of the “Belle Epoque” era. During this era, the world fell in love with the art of the poster. The first poster to create a “fine art” buzz was the Moulin Rouge poster of 1891 designed by artist, Toulouse-Lautrec. The first “Art Nouveau” masterpiece was designed in 1894 by a Czech named Alphonse Mucha who worked in Paris.

This style would dominate Paris and the world until World War I. During this era, in each country that the poster was utilized to express art and advertisements, it encompassed the country’s unique societal culture. For example, in France, posters featured cafés, whereas in Spain, the poster featured festivals and bullfights.

In Italy, the poster featured fashion and the opera, and in Germany, magazines and trade fairs took precedence, while Britain and the United States used the poster to feature journals and the traveling circus. In the U.S., posters were frequently displayed to tell town citizens that a carnival or circus was coming soon.

Art Nouveau and Belle Epoque dominated Paris until about 1901. In 1898, a new artist took Paris by storm, who would later be donned the father of modern advertising – Leonetto Cappiello. When this young Italian caricaturist arrived to Paris, he brought with him the ability to create one bizarre or humorous image with text that could capture the attention of the masses.

Poster style, or “Plakatstil,” was born in 1905 by Berlin artist, Lucien Bernhard and by Munich artist, Ludwig Hohlwein. During World War I, the poster was used as war propaganda to raise money, for recruitment purposes, and to advertise war atrocities. The first World War produced about 20-million posters.

Modern Poster Art

Post World War I, the world began to make a transition from organic poster art to modern art. The focus shifted to industrial advertisements versus war propaganda. Modern art movements during this era include: Cubism, Dada, Expressionism, and Futurism.

World War II marked the ending of “stone lithography,” but not the end of the poster even though posters were now in competition with radio and other forms of media print. The mass production printing technique now utilized to create posters was the “photo offset” method, which integrated photography into a poster’s design.

The Object Poster Style ruled the 1950s; a style that turned everyday objects into big “icons.” International Typographic Style dominated the poster scene during the 70s, which consisted of black and white typographic elements.

This style lost its popularity in the early 80s with the world’s introduction to “Post-Modern” poster design. The Post-Modern poster is designed using an offset printing process. This style is predominantly graphic with designs that appear more complex, helping to pave the way for computer graphic style posters of today.

Poster Uses of Today

Posters are still sold and displayed worldwide; however, they’re not nearly as popular as other forms of media, particularly with the emergence of the Internet. Posters are designed to promote movies, events, concerts, and they’re also designed for art purposes.

Popular poster designs for wall decorating purposes include sports, bands, inspirational, scenic, travel, retro, educational and more. They’re taped to walls and framed in stylish picture frames.

Poster Restoration and Preservation

It’s only normal for paper to age and deteriorate with time. To prevent loss of historical value and for preservation, posters are backed with fabric. This method of poster preservation dates all the way back to 19th Century France.

More modern poster preservation techniques include using an “acid-free” paper in between the fabric and the poster to avoid paper that becomes “brittle” with time.

Not only does fabric backing help to preserve posters, but it also keeps the poster from “waving” when framed, and it keeps the poster flat, which makes it easier when repairs are necessary.

A Guide to Poster Printing for Small Business

Although digital marketing is currently the most talked about form of business promotion, outdoor print promotion is still an effective and low cost way for small businesses to market.

If your small business is looking for a powerful way to brand and promote an event or product, poster printing is the answer. Poster printing is one of the fastest and most effective ways to spread the word to the masses and the economical nature of poster printing allows it to be an ideal medium for small business marketing.

A recent survey determined that 28% of those surveyed reported being influenced by outdoor posters.

Billboards ranked as the most effective advertising, but posters ranked higher than extensive lighting or car ads. If you are looking to take your small business to the next level with outdoor marketing tools, here’s what you need to know about poster printing for small business marketing:

Presentation is Key

You may have noticed that all of the sudden, one day, a new brand is everywhere you look. When you search Google, when you walk down the street, as you sit on the street bus; everywhere you look you notice this hot, new brand. That feeling has been evoked by a deliberate marketing plan and is by design. Taking advantage of that same marketing concept with the use of poster printing is an effective and economical approach for small businesses.

Well-targeted marketing campaigns and intelligent use of your budget allows for even the smallest micro-businesses to compete with the big businesses. Poster printing, as well as other print marketing methods, is one tool you can use to level the competition and increase your return on investment exponentially. And it is one of the most affordable and overlooked ways to brand in a big way.

Before you throw together a poster design, be sure that you are clear about your actual brand image and how you intend to promote it. Ask the following questions:

  • What is your product or message?
  • Who is your demographic?
  • What is your competition’s marketing strategy?
  • What is your niche or differentiator?

Sum all of the answers to these questions up with a tagline and you have your brand image.

Dedicated Design

Turning heads with your marketing campaign lies almost entirely in the hands of the designer. A high quality poster will not be effective unless the design elements are geared specifically to turn the head of your audience. As potential customers briskly walk by your poster, the design has to turn heads at a quick glance. Even in a fast paced environment, it should captivate your audience. Key components of effective poster design include:

  • Powerful imagery
  • Contrasting color selections
  • Compelling copy
  • Effective call to action

An effective poster summarizes the message, conveys the message visually, is readable from four feet away and has a clear and discernible organization and flow. Do not clutter the poster design with too many fonts, use a font size that is appropriate for the poster size as well as the message.

For example, a small poster, 16″ x 24″, is more effective when there is minimal text and a larger, more powerful image.

A large, 36″ x 54″, poster can be more multi-dimensional. It can capture an audience with a large and captivating image and then draw people closer with smaller images and more detailed and informative text. Creating an effective and cohesive design plan that considers the poster size and the message will lead to a powerful poster.

Print Professional Quality Posters

Your desktop printer and neighborhood discount copy centers will fall short of delivering the attention grabbing color and quality possibilities and durability of professional poster printing. Professional poster printing is surprisingly economical and allows small businesses that compete with larger corporations to produce similar quality printed posters. Larger corporations may have the budget to print larger quantities, but their branding will not look any more professional than yours when your business uses posters that are professionally printed.

For best results, professional poster printers recommend high-quality paper stock such as:

  • 100-pound gloss text
  • 100-pound gloss cover
  • extra-thick and durable 16-point gloss cover stock
  • 13-point matte cover stock

Posters with a gloss finish have a brighter sheen that accentuates your design color selections. Posters that are printed on 13-point matte cover stock appear more rich and are eco-friendly. The 13-point matte cover paper is recycled, making it a perfect selection for “green” businesses.

Select Your Poster Printing Partner

Choosing a quality printer for your marketing poster is an important decision and many times, businesses rush into a local copy center at the last minute with their poster design in an attempt to hurry up the process. Many times, the end result is a disaster. You have spent copious amounts of time planning, designing, and developing your poster, so do not settle for less than quality for the printing of it.

Online printers are not all equal and it is important to consider the following when choosing an online printer:

  • History of work quality. Visit the printer’s website to view portfolios of past work and to learn whether the printer has partnered with larger, reputable businesses. Avoid the temptation to quickly select the cheapest online printer, as your end result may suffer.
  • Consider green credentials. Is your business a “green” business? Are you committed to reducing your carbon footprint? If so, you may easily check to see if the business is certified by any one of the accredited eco-friendly associations.
  • High level of service. When you make initial contact with the online printer, are they responsive and do they seem to understand your needs? Whether the contact is by phone or by email, feeling comfortable and being confident that the poster printing company understands your needs is paramount to a quality finished product.
  • Research their reputation. Visit the online print company’s reviews on their website and also through their social media channels. If you are contracting a large project, contact a couple of their past clients to make sure they were pleased with the print company.

Whether you need assistance uploading a file, color enhancing technology, custom sizes, or upgraded ink or paper, PosterBrain exceeds industry poster printing standards.

For a high quality professional printer that delivers on time, contact PosterBrain for all poster printing needs.

Custom Posters: A Guide to Custom Printing for Business and Art (or Both)

For many people, posters are simply something to hang on a dorm room wall or frame as decor in a bachelor pad.

While these are, of course, valid uses, posters can be much more. Posters can be an amazing way to display art pieces, promote an event, or advertise a company.

Most people purchase posters from stores or online, but there’s a third, and better, option.

Custom posters can be a beautiful way to add color to a room, make a statement in a space, or advertise a product or service.

Whether for business or for pleasure, custom posters can add a lot to any environment. And, best of all, a custom poster can be anything you want it to be. With help from a professional printer, it’s possible to create a beautiful poster depicting anything you can think of, from family photos to high quality advertisements.

Creating a Custom Poster

While some self-made posters take advantage of stock images and free domain content, most successful posters are custom designed, depicting your unique artwork or business-related content.

Creating a layout or design for a custom poster can be achieved in a myriad of ways, like utilizing works of art crafted by hand, designing a graphics-filled poster in PowerPoint, or through the use of software like Adobe Photoshop and online poster makers, like Canva and Lucidpress. Posters can also feature high resolution images taken with a quality camera, giving you a way to memorialize friends, family, and life events.

Preparing a Quality Product

In creating custom posters, there are several details to consider, such as size and quality. A small graphic or a poor quality graphic can of course be printed onto a poster, but much of the integrity of the image will be lost in translation.

Many poster printing services can attempt to enhance resolution and refine provided images, but designs that do not meet the parameters may result in disappointment.

Before preparing a poster for printing, there are several metrics and settings designers should be aware of in order to ensure a high-quality finished poster.

DPI, or Dots Per Inch, is a measure that refers to the number of dots in a square inch on a poster. When DPI is too low, a printed image will look fuzzy and out of focus rather than crisp and clean.

Poster-sized images should be at least 300 DPI in order to ensure a vivid, detailed result. Color can also be influential in your poster project. RGB, an additive approach to color in which all colors are created by adapting red, green, and blue, is not often appropriate for poster printing; most printers prefer a CMYK, a subtractive approach to color that removes elements from cyan, magenta, yellow, and key to create shades and hues.

Prior to sending anything to a printer, be sure to spend an appropriate amount of time reviewing and proofreading. Make sure elements aren’t too small to be read or seen on your finished poster, and ensure everything is spelled correctly.

Once your poster is printed, your design is set in stone, so be very sure you satisfied with what you provide.

Printing Your Posters

Once you are finished with your design, it’s time to think about printing. Poster printing comes in many forms, both amateur and professional.

How you select a printer is entirely dependent on your intentions with a poster; a simple school project may not require the sophisticated techniques and high quality materials that a professional presentation does.

While poster printing is available from local print and mail shops, a high quality poster is better put in the hands of professionals.

Dedicated poster printers have the materials and tools specific to large-scale printing, meaning that you do not have to sacrifice quality for reasonable prices.

Many print shops charge exorbitantly for poster printers due to the low frequency of use in comparison to other services, while dedicated poster printing services often have lower overhead expenses and thus can provide more affordable rates.

The Elements of Poster Printing

When selecting a poster printer, there are several factors to consider to ensure you get the best possible product for your needs. The ink used in the printing process is very important; even a high resolution design will lose its luster when the appropriate ink is not utilized. Paper quality is similarly a vital consideration.

Print shops that do not offer durable, high quality paper may not provide the long-lasting product you have in mind, and it may be more challenging to hang, frame, or otherwise display a poster if it’s printed on substandard paper.

If you want any extras, like mounting or professional-grade lamination, it’s important to find a printer that specializes in these things. Not all printers are equal, and the little details can be what separates a job well done from a lackluster presentation.

File type may also be a consideration; not all printers work in all file types, and being forced to translate all files into a PDF or JPEG may ruin the integrity of your original design.

Efficiency of your printer can also be an influential factor. If you need a quick turnaround or are working on a last minute project, a printer who can’t print, package, and ship your poster in time can be a serious detriment.

Instead, look for poster printers who promise overnight shipping and same-day turnaround to ensure you have your finished poster as quickly as possible.

Quick processing can also ensure you have adequate time to review your poster before presentation to make sure everything is exactly as you want it.

The ability to create a custom poster can prove to be very valuable, offering a quick and easy way to organize business presentations, advertise events, and display favorite art pieces and photos in your home or office.

Working with a poster printer can ensure a quality poster product every time, guaranteeing you an end result that exceeds your expectations.

With so much potential, there’s only one question left: what can you create with a custom poster?

Understanding Poster Sizes

When properly designed and placed, attractive, high quality posters can entice and excite passerbys to attend a specific event or alert them of an upcoming product or service.

There is no official industry standard size for posters; however, many printing and advertising companies have established general standards for poster printing based on effectiveness, affordability, and consistency.

Letter Size Poster

The standard paper size, 8-1/2″ x 11″ is commonly used as a paper flyer, but when printed on a higher quality poster paper or laminated, it can easily become a convincing poster for small spaces. Many businesses use this size for bulletin board type postings in order to maximize space, while still communicating a powerful message or advertisement. The design is typically minimalistic with larger font size.

Ledger Size Poster

Measuring 11″ x 17″, ledger sized posters are commonly seen around university campuses and peppering downtown urban centers. Offering a bit more space for information than the letter size, ledger size has power to use a few more words in the marketing message, while still functioning as an impressive poster for times when the available real estate is still a bit tight.

Small Size Poster

A small poster size is one that can no longer be confused with a flyer and typically measures 16″ x 24″. Requiring more than a standard printer, this size is known to be an upgrade and has a more custom look and feel. When events or products will be advertised on a more permanent basis, this slightly larger size is a perfect marketing tool. Used by many restaurants and event centers, small sized posters enable marketers to use more design flair to deliver a larger impact that gets noticed.

Medium Sized Poster

Often referred to as small movie posters or “one sheet”, 24″ x 36″ posters, this size is typically printed on glossy paper stock and rolled. Medium sized posters are optimized for an active response and may be seen posted at bus stops, shopping centers, or at cinemas. While these posters grab immediate attention with a larger size and large, convincing message, additional detail is often provided in smaller print. This design feature engages viewers and pulls them a bit closer to learn more.

Large Sized Poster

Large sized posters are considered the traditional movie posters that line the walls of the movie theaters. Measuring 36″ x 54″, they are commonly used in public transportation hubs and on the sides of buildings. These posters, when designed professionally, can be multi-dimensional and oftentimes have a few different messages. Many non-profit organizations may be seen using this size poster on bus stops to send powerful public service announcements. Successful marketers sometimes choose this size poster to mirror a billboard or other form of concurrent advertising. Large sized posters are universally noticed by consumers and have been proven to be an effective branding tool.

Custom / Oversized Posters

Measuring up to 42″ x 152″, custom sized posters are ideal for advertising on the sides of buildings, in atriums, and anywhere it is necessary to make a huge visual impact. Oversized posters are typically very high quality and are meant to be more permanent.

Size Use

Letter 8-1/2″ x 11″ doctor’s office, dorm, small spaces
Ledger 11″ x 17″ campuses, urban centers
Small 16″ x 24″ restaurants, event centers
Medium 24″ x 36″ bus stops, shopping centers, small movie posters
Large 36″ x 54″ movie posters, bus stops
Custom Up to 42″ x 152″ large impact

Other factors to consider when developing a poster as a marketing tool are the design elements, color choices, ink quality, and paper quality.

When these other aspects are combined with the size of the poster, the effectiveness of the poster and the message that it is meant to convey can be amplified and can yield monumental marketing results.

Carefully considering your target audience, the placement of the poster and the duration of visibility will help your poster to meet advertising goals.

Choosing a printer is important when producing effective posters. With much of small business marketing transitioning to digital, it may be difficult to find local printers who have the equipment or personnel capabilities to print larger or customized sizes or who take pride in the final result.

Whether you need assistance uploading a file, color enhancing technology, custom sizes, or upgraded ink or paper, PosterBrain exceeds industry poster printing standards.

Using Canva & PosterBrain to Print your Custom Poster Design

Do you need to design a poster quickly (or immediately) and don’t have time to figure out Photoshop or Illustrator?

If so, Canva (https://www.canva.com/) is a perfect solution.

Canva is a free graphic design platform with paid premium options for those looking for enhanced functionality, Canva provides thousands of photos, hundreds of fonts, and a full suite of templates, filters, shapes, symbols, and everything else necessary to create a beautiful design without any professional assistance.

Professional design generally requires a four year degree or, at the very least, a few courses and a lot of practice.

With Canva, the hard work is already done for you. Registration is free, eliminating the costs associated with expensive pro software and the site is designed to be user-friendly, boasting a learning process of 23 seconds.

Even new players in computer-based design can make quick work of the simple tools and options available, making designing everything from a one-page brochure to an in-depth, quality poster quick, simple, and efficient.

Using Canva for Gorgeous Poster Designs

Unlike many design platforms that start from scratch, Canva provides all of the tools necessary to quickly go from concept to final product without staring at a blank screen, waiting for inspiration to strike.

Users looking for a simple starting point can begin by choosing a layout for their poster project. Canva provides dozens of free templates, giving designers the creative decision-making ability to choose a professionally-organized layout without doing the legwork themselves. Have a layout in mind instead?

No worries – Canva allows photo uploads, solid color backgrounds, and other photo grid style options to ensure you get the design you have in mind if there’s no pre-loaded layout that fits your needs.

Adding elements is easy; simply drag creative options from the sidebar on the left side of the screen onto the mockup in the center to apply changes. If you don’t like your adjustments, elements can be removed or changes reverted with a few clicks.

If you have a certain feel in mind, like tropical beaches or bustling downtown cityscapes, the thousands of images in Canva’s library feature a little bit of everything, giving you all of the options necessary to capture the mood you’re looking for.

Images, like layout elements, can be dragged and dropped in the places you have in mind, giving you full creative control over what your poster looks like down to even the smallest details.

Text boxes are incorporated into most layouts, but can be added in virtually any size or style to your project. Use a few words or a lot of words; the choice is up to you. Templates come with text boxes built in, but text can be added anywhere in any font throughout a project.

Canva’s library offers hundreds of different fonts, meeting the need for any tone or message. Users can even finalize a look with design elements like symbols, icons, lines, illustrations, and other fun tools to create a unique, personalized final product.

[Most Canva elements are available for no charge, but higher end graphics or layouts may come with additional (small) fees.]

When you’re satisfied with your poster, simply download your design and you’re ready to go.

With Canva, you can have a premium poster designed in a matter of minutes, giving you a professional end product without the harrowing fees that a pro would charge.

Now you’re ready to print it!

Printing Your Posters With PosterBrain

With a stunning design through Canva, it would be a shame to sacrifice poster quality for the convenience of your local print shop.

Luckily, with PosterBrain, you don’t have to.

Instead of taping together sheets of 8 1/2 by 11 paper or printing on plain paper with a poster printer, you can have beautiful, high-quality posters handled by the pros and sent to your home or business the very next day.

All orders received by 2 PM Eastern will be printed and shipped on the same day a project is received, providing professional quality and customer service worthy of your amazing design.

Using PosterBrain to print your poster from Canva is easy!  Just take your exported file and upload it on the home page of PosterBrain (http://www.posterbrain.com).

Then, just choose the size you want and the number of prints you’d like to receive, and place your order.

The pros at PosterBrain will take care of the rest, adjusting your submission for a high resolution print job, preparing your product, and sending it out via overnight shipping to ensure timely delivery.

Perfect for last-minute projects, PosterBrian will make sure your finished poster is at your door the next business day, providing a great experience from start to finish.

Poster Design Made Simple

Canva and PosterBrain are an ideal match, marrying creative DIY design possibilities with gorgeous, convenient, and hassle-free printing.

With these two invaluable tools, it doesn’t take long at all to bring an idea into reality, giving you the options necessary to design an amazing poster and have it shipped out to you the next day.

Gone are the days of organizing a frustrating, amateur poster with the Microsoft Office tools; instead, you can bring the perfect design from concept to fruition with a few simple clicks.

With Canva and PosterBrain for your custom poster design, the possibilities are limitless.

What can you create?  Go try!  Login to Canva and design that perfect poster!

What DPI/PPI Should My Image be Saved At?

A question we get all the time, “what DPI do you recommend?”   This is a pretty hard question to answer.  There are a few thing we need to go over first. Lets start with the basics.

What is DPI?

DPI stands for Dots Per Inch.  PPI stands for Pixels Per Inch.  These terms can, and are, used interchangeably.  DPI seems to be the industry norm even though  most professional programs save pixels, not dots.  The difference being dots are circles, pixels are squares.

What DPI should my image be saved at?

That all depends on the size of your image and how big you want to make it.  Instead of thinking in DPI you should think of how many pixels (or dots) you image has compared to the size you want it printed. For perfect results we have included a table below.

Dimensions Pixel Resolution
Small Poster 16×24  150 dpi 2400×3600
18×24  150 dpi 2700×3600
Medium Poster 24×32  150 dpi 3600×4800
24×36  150 dpi 3600×5400
Large Poster 36×48  150 dpi 5400×7200
36×54  150 dpi 5400×8100

For absolutely PERFECT printing results this chart can be very helpful.  But remember, the digital printing process is capable of printing sharp looking images far below these resolutions.  A great way to see what your image/file will look like is to have our image quality meter take a look at it.

300 DPI compared to 150 DPI?

Most people feel they need their image to be 300 dpi when submitting.  This would be true if we used offset printers, but we use a digital printing process on inkjet printers.  This means better quality at a lower DPI.  150 DPI is more than enough to produce a crystal clear image.

The Biggest DPI Mistake

Say you have an image that is 2400×3600 and you want it printed 24×36 but the chart above says it will not look perfect.  So you decide to save it at a higher resolution thinking it will create a better final product.  If you have a vector image, that will work out wonderfully.  BUT!  If you have a raster image increasing the resolution will do nothing, it might actually make your poster worse off.

Printing Banners from PosterBrain

True, we’re POSTERbrain, not BANNERbrain.

But, the truth is our name should be something more like “Enlarged signs, artwork, photos, banners, advertisements, and presentations of pure Awesomeness!”

Our customers use PosterBrain to print all kinds of custom graphics — not just posters.  In fact, we’re great for printing banners too!

PosterBrain Banner

Here are a few reasons why even without being vinyl, PosterBrain posters make great banners.

  1. The quality of your print will be sure to draw attention while being easy to read.
  2. Great price with a 100% satisfaction guarantee.
  3. Add lamination only $12 extra for any size print.
  4. Flat rate, same day shipping.
  5. Grommets added upon request.
  6. Easy to store without taking up much space.
So next time you need a banner, or any file enlarged, you know who to call, PosterBrain!

Poster Printing Using Google Images

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One of the best resources for finding great material for posters is Google Images.  And by using their advanced search option you can do this very easily.  Below is a quick guide on how to go about setting up an advance search for your perfect poster image.

First, go to Google Images and select “Advanced Image Search”.  From here you have lots of options that will help you narrow down your image results.  Below is a screenshot of the new Google Images advanced search interface.  Instead of going over all the options we are just going to cover a few.

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Image Size

The larger the image size the better the resolution.  We suggest starting your search high, around 6 or 8 megapixel and slowly reducing the size till you find an image that you like.

When you click on the image you like it will take you to the site where the image can be found.  Be sure to click, “full-size image”.  Once you are looking at the full-size image you should be able to enlarge a portion of the image by clicking on.  To get the image back to its normal size click on it again.

Be sure that when you enlarge the image it still looks clear.  Sometimes low res images are saved at a high resolution.  This tricks systems into thinking that the quality is better than it really is.  You can tell if this has happened if the enlarged image does not look sharp.   From here you can you can right-click the image and save it to your computer.

Remember, save the image while you are viewing it at full-size, you do not need to be zoomed in but you should be viewing at full size.  From there you can upload it to our site and follow our steps to create your poster.

Aspect Ratio

Sometimes finding the correct aspect ratio can be very important.  If you have a frame that you are wanting to use you can either crop your image to fit the ratio of the frame or find the right ratio to begin with.  Their options are not super specific but it is a good start.

Tip: How to Hang Your Posters

Surprise, surprise we have a billion posters up on our walls.

After all, we’re a poster printing company.

So, we have lots of experience with keeping posters up on walls — without tacks, nails, staples and other horrible things that could damage walls and plaster.

Want to know to know our secret?

We use 3M Scotch Heavy Duty Mounting Tape.  It’s AMAZING.

This tape is similar to double sided sticky tape, but even better.

It is really strong so holding up a poster is a piece of cake, you don’t need to use a lot, you can’t see it if you use it on a window, and it doesn’t leave a ton of nasty residue.

Awesome right?

We always have extra as well, so if you need a little bit just send us an email at support@posterbrain.com and we’ll hook you up.

Happy Posterizing!